Email Tracker

Email tracking for Gmail to know when your emails are read. Dashboard with historical data to make better decisions.

OVERVIEW

To create email tracking extension for Gmail and Inbox that lets you know if the emails you’ve sent have been read or not. Mailcastr extension adds the double check marks Gmail.

ROLE & DURATION

Product Design
Product Thinking, Information Architecture, Interaction, Visual design, Prototyping

Two Month

Use Cases

Communication with business partners

How about we envision you’re a project supervisor chasing down a significant client for your organization. In the wake of having sent him an email, you haven’t heard back for two days. What is the most ideal approach to respond for this situation?

Regularly you would consider sending an update. In any case if the potential client hasn’t read your email yet, this probably won’t be the best choice. Then again, sitting tight for some more days may cause you to lose the client.

Email following gives you better comprehension of your present situation in the correspondence. On the off chance that you realize that the principal email has just been perused, you can continue with a subsequent email. In the event that it has not been perused, you ought to rather hang tight for some more days.

Communication with customers

Open paces of your messages give you direct insight into your substance execution. You can see how your clients respond to various bulletin features, structures, subjects. Take a stab at parting your beneficiary rundown into a few equivalent parts and analysis with your bulletin by changing only one component at a period (for instance, the title, at that point the structure, and so forth.).

By investigating this information you can:

Determine what to take a shot at in your emails to make them increasingly viable, and

Pick the best correspondence strategy for each gathering of beneficiaries.

More attention to your client conduct means better opportunities to make your messages so that they get more reactions; lastly, lead to more changes.

Communication with colleagues

You can likewise utilize email tracking within your working team on a daily basis for a superior undertaking supervision.

How it works

Track the emails you send with Gmail

Mail extension, the emails you send with Gmail are tracked.

Know when they are opened

Recipients opens your email, you can see the tracking details directly in your Gmail.

Take action!

You know what to do and when to follow up.

Design Process

Market Research

In a 2016 survey, almost 90% of B2B marketers claimed that email marketing was the top lead generation channel. A year later, email is still king.

According to a 2017 Chief Marketer survey, email is still the top channel that drives both leads and revenue for B2B marketers, which is why B2B businesses rely on email communications as their key marketing strategy. And why not?

Virtually every professional your B2B business is targeting has a work email that they check daily, if not several times a day. Most importantly, it’s cost-effective. On a per-lead basis, email beats other digital platforms in terms of return on investment (ROI). This makes email an effective channel for pretty much any business operating in a B2B context.

User Survey

Analyzed the user survey and obtained quantitative data which gave us the insights about email sending data. Here are questionnaires along with the obtained data.

User Personas

Analyzed the user survey and obtained quantitative data which gave us the insights about email sending data. Here are questionnaires along with the obtained data.