Less steps and fewer clicks: Customers want the path of least resistance; reducing steps – and clicks – will keep the checkout process short, simple, and frictionless, making it more appealing to customers.
Speed and efficiency: A single checkout page saves time on load screens between payment pages, reduces navigation time, and removes the need to go back and forth between screens to correct or update information.
Ease of use: By their nature and design, Single-page checkouts are easier to use for customers, with limited steps being required of the customer. All form fields are in one place so you can enter information at your own pace and in your own order.
Clear navigation: Single-page checkouts feature clear navigation as you don’t need to navigate through multiple pages and steps. Whether you’re using a traditional one-page checkout or an accordion style checkout design, navigating the payment process is fluid and guided.
Lower abandonment rate: Optimizing checkout isn’t just about pleasing your customers, it’s also about increasing conversions and revenue. Improving the checkout experience will lead to more conversions and greater revenue, as customers abandon checkout less and finish their checkout more frequently.